AI can help organizations make faster, more consistent, and more scalable pricing decisions, but organizations must still define what a good decision looks like. Technology alone does not create pricing excellence. The value generated by AI depends on the environment in which it operates, including the organization's pricing strategy, policies, processes, data, governance, and ability to translate recommendations into commercial action.

This interactive session will explore both sides of the AI readiness equation, demonstrating how organizations can reduce implementation risk, accelerate user adoption, and increase ROI by developing organizational capabilities alongside technology. It will also show why a flexible platform and the right implementation support are especially important in complex B2B environments. Participants will be introduced to the Price Mindfulness Model, a practical framework for assessing pricing maturity and identifying the organizational capabilities that can amplify the impact of pricing technology.